SYMBICON - 2025

4th Annual Conference

Embracing the Technological Change for Sustainable Business & Management Practices

March 7, 2025 | online

CALL FOR PAPERS

*Publicationsupport@scopus

Key Highlights

Best Paper Award
Online conference
Opportunity to publish

Website : https://sibmnagpur.edu.in/

Tracks

To explore, accelerate & strengthen organizational management research to address the challenges posed by the current socio-economic and political environment.

To provide opportunities for discussions and knowledge sharing pertaining to innovations and best practices.

To unfurl the future research agenda.

EVENT SUMMARY

EVENT SUMMARY:

The 3rd International Conference hosted by the Symbiosis Institute of Business Management, Nagpur, on April 20th, 2024, delved deep into the transformative implications of AI and emerging edge technologies on contemporary business landscapes, conducted through an online platform. As thought leaders, researchers, and industry pioneers convened virtually, the conference served as a crucible for dissecting the profound impact of cutting-edge technologies on business paradigms worldwide.
Prof. Sumanta Singha from Rawls College of Business, Texas Tech University, U.S.A has delivered the keynote speech and Prof. Jayanta Banerjee, Associate Professor and Associate Head (PG Programme), School of Business, MAHE Dubai Campus has provided the Valedictory Speech. More than 100 participants had participated in the conference and presented the papers in three tracks. There were 12 prizes won by different participants from various areas.

Discussions traversed the spectrum of AI applications, from predictive analytics optimizing operational efficiencies to blockchain revolutionizing supply chain management, illuminating pathways towards sustainable growth, enhanced competitiveness, and ethical considerations in the digital era. This virtual gathering not only underscored the imperative for businesses to adapt and innovate but also highlighted the pivotal role of education and collaborative platforms in shaping future-ready leaders adept at navigating the evolving technological terrain.

FLOW OF THE EVENT

FLOW OF THE EVENT:

Date: 20 April 2024 Time: 09.00 AM onwards
Opening Ceremony (09:00 AM to 10:30 AM) & Valedictory Session (04:00 to 05:00 PM)
Zoom Link – https://zoom.us/j/94337390862?pwd=SnVieVltbERXNGVOU2hoWHJocUExQT09
Session	Timing
Welcoming the house and Introduction of the conference	09.15 am to 9.30 am
Welcome Address By Prof. Shailesh Rastogi (Director, SIBM Nagpur)	09:30 am to 09:40 am
Keynote Speech By Prof. Sumanta Singha (Rawls College of Business, Texas Tech University, U.S.A)	09:40 am to 10:30 am
Parallel Technical Sessions	10:45 am to 03:30 pm
Valedictory Speech by Prof. Jayanta Banerjee (Associate Professor and Associate Head (PG Programme), School of Business, MAHE Dubai Campus)	03:50 pm to 04:20 pm
Award Ceremony	04:20 pm to 04:30 pm

TRACK 1 : GENERAL MANAGEMENT

TRACK 1 : GENERAL MANAGEMENT

TRACK CHAIR NAME : DR. SONAL PUROHIT & DR. S. PALANIAPPAN

Zoom Link: zoom.us/j/97060461556?pwd=UGVZZWtpcDZrQVo5b0swdVRoOXI5dz09

S.N	Time Slot	Paper ID	Paper Title	Corresponding Author
1	10:45 AM- 11:10 AM	GM1_1	A Compartive Review Study on Traditional Trading And Alogarithm Trading	Patnala Ramya Rajeswari
2	11:10 AM-11:35 AM	GM1_2	The Trend of Cloud Based Customer Relationship Management (CRM) – Salesforce	Shweta Pethe
3	11:35 AM-12:00 PM	GM1_3	Supply Chain model for three-echelon Supply Chain for Deteriorating Items	Bibhuti Bhusan Tripathy
4	12:00 PM-12:25 PM	GM1_4	The Influence of Brand Equity on the purchasing Decisions of Titan Watches Customers in Jamshedpur	Manoj Mahto
5	12:25 PM-12:50 PM	GM1_5	It’s the Organizational Culture and Employee Experience that maximize Innovative work Behaviour.”	Ms Aboli Mande
6	01:45 PM-02:10 PM	GM1_6	Can Working Capital Management Influence Sustainable Growth of the Business? A study of few listed companies in India.	Miss Prachi Mukund Phadke
7	02:10 PM-02:35 PM	GM1_7	“Navigating Hearts: Decoding Emotional Appeal & Influence on Gen Z Consumer Behavior in Social Media Advertising”	Dr. Irum Khan
8	02:35 PM-03:00 PM	GM1_8	Impact of Artificial Intelligence on Learning and Development of Employees	Dr Komal Chopra
9	03:00 PM-03:25 PM	GM1_9	Strategic Logo Evolution And Its Impact (Examining The Redesign Process And Consumer Response)	Dr.Priyadarshani Vinaykumar Keshtty
10	03:25 PM-03:50 PM	GM1_10	A Study of HRM Problems In Agribusiness	Dr.Priyadarshani Vinaykumar Keshtty

***No. of Tracks may change depending on the number of registrations received in individual tracks***

TRACK 2 : GENERAL MANAGEMENT

TRACK 2 : GENERAL MANAGEMENT

TRACK CHAIR NAME: DR. VARUN SARDA & DR. GANESH REDE

ZOOM LINK: https://zoom.us/j/93020720930?pwd=a2E3Y3Jzc3pEUVlaMFA2aE1RUCswUT09

S.N	Time Slot	Paper ID	Paper Title	Corresponding Author
1	10:45 AM- 11:10 AM	GM2_1	Impact of Artificial Intelligence on Learning and Development of Employees	Jaya Chitranshi
2	11:10 AM-11:35 AM	GM2_2	Unveiling AI’s Potential: Student Perceptions and Expectations for Its Business Prowess	Pratima Gund
3	11:35 AM-12:00 PM	GM2_3	PMJDY:A Technology driven Financial Management tool for Financial Inclusion-A Statistical Analysis	Dr. Shefali Chouksey
4	12:00 PM-12:25 PM	GM2_4	The Impact of Artificial Intelligence on Digital Employee Engagement	Dr.Prerna Baber
5	12:25 PM-12:50 PM	GM2_5	Impact of Governance on Tax Evasion: Evidence From Foreign Portfolio Debt Flows Into OECD Countries	Baishali Agarwal
6	01:45 PM-02:10 PM	GM2_6	A Study on the Impact of Artificial Intelligence in Revolutionizing the Operations of Public Banks in India	Pooja Ravindra Takalkar
7	02:10 PM-02:35 PM	GM2_7	Impact of digitalization on sustainable tourism and economic development	Amrita Rani
8	02:35 PM-03:00 PM	GM2_8	Technology adoption and corporate governance	Amrita Rani
9	03:00 PM-03:25 PM	GM2_9	Quantifying The Digital Frontier: Frameworks and Challenges in Measuring The Digital Economy	Dr. Gurpreet Kaur
10	03:25 PM-03:50 PM	GM2_10	Leveraging Digitalization in Healthcare Systems: It’s Impact on Quality of Care	S.Nithya Priya

TRACK 3 : GENERAL MANAGEMENT

TRACK 3 : GENERAL MANAGEMENT

TRACK CHAR NAME : DR. VINOD SURANGE & DR. SOMA SHARMA

ZOOM LINK: https://zoom.us/j/93020720930?pwd=a2E3Y3Jzc3pEUVlaMFA2aE1RUCswUT09

S.N	Time Slot	Paper ID	Paper Title	Corresponding Author
1	10:45 AM- 11:10 AM	GM3_1	The Impact of Artificial Intelligence on Digital Employee Engagement	Dr. Prerana Baber
2	11:10 AM-11:35 AM	GM3_2	Study on the Implementation of Risk-Based Internal Audit in Yemeni Banks	Zaid Saeed Ahmed Ahmed
3	11:35 AM-12:00 PM	GM3_3	Impact of Extended Reality (XR) on Businesses: Transforming Operations and Redefining Customer Experiences	Prateek Khanna
4	12:00 PM-12:25 PM	GM3_4	Growth of ICT and its Impact on Insurance Premium Collection in India	Ms Phiza Moulavi
5	12:25 PM-12:50 PM	GM3_5	AI for Software Advancement over Hardware Upgradation: A New Approach Towards Computer Vision	Dr. Swati Desai
6	01:45 PM-02:10 PM	GM3_6	“Adopting the New Normal – Leveraging AI/AR in building Brand Salience for Nagpur s Jewellery brands”.15	Sampada wasade
7	02:10 PM-02:35 PM	GM3_7	Exploring the Impact of Digital Marketing on Hospitality and Tourism: A Bibliometric Review of Current Trends	Yachna Ramesh Gharde
8	02:35 PM-03:00 PM	GM3_8	“It’s the Organizational Culture and Employee Experience that maximize Innovative work Behaviour.”	Ms Aboli Mande
9	03:00 PM-03:25 PM	GM3_9	Empowering Family Businesses: Achieving Sustainable Growth Through Digital Innovation	Dr Jayanta Ghosh

HOSTING TEAM

HOSTING TEAM:

The event was hosted by faculty and staff of SIBM Nagpur, who held the following positions:

Name of the Faculty	Position Held
Prof. (Dr.) Shailesh Rastogi	Conference Chairperson
Dr. Debarun Chakraborty	Conference Convener
Dr. Pallawi Sangode	Conference Co-convener
Dr. Arif Abad	Conference Co-convener
Dr. Pushparenu Bhattacharjee	Conference Co-convener
Dr. Ganesh Rede	Conference Secretary
Mr. Rahul Singh Gautam	Conference Secretary
Mr.Satish Kumar M	Conference Secretary
Dr. Sonal Purohit	Organizing Committee Members
Dr. Rajesh Vaidya	Organizing Committee Members
Dr. Smruti Patre	Organizing Committee Members
Dr. Soma Sharma	Organizing Committee Members
Dr. Rimjhim Jha	Organizing Committee Members
Dr. Vinod Surange	Organizing Committee Members
Dr. Varun Sarda	Organizing Committee Members
Dr. S. Palaniappan	Organizing Committee Members

FEEDBACK AND FUTURE PROSPECTS

FEEDBACK AND FUTURE PROSPECTS:

Attendees praised the conference for its well-organized sessions and the high quality of discussions. “It was a fantastic opportunity to learn from the best in the industry and to network with peers from different parts of the country,” said one of the participants.

The success of this conference has set a high benchmark for future events at SIBM Nagpur. The organizers expressed their gratitude to all speakers, participants, and sponsors for their contributions and are already looking forward to next year’s conference, which promises to be even more impactful.

PHOTOGRAPHS

PHOTOGRAPHS:

Visionaries of the Conference

Chief Mentor

Dr. B.S. Mujumdar

Founder & Chancellor, Symbiosis International (Deemed University), Pune

Mentor

Dr. Vidya Yeravdekar

Pro Chancellor, Symbiosis International (Deemed University), Pune.

Mentor

Dr. Ramakrishnan Raman

Vice Chancellor, Symbiosis International (Deemed University), Pune

SIBM Nagpur thrives on a student-driven culture, sharpens consulting skills, promotes research, focuses on employability, and blends learning with technology for a modern edge

TECH-ENABLED SOLUTIONS FOR A BETTER FUTURE

In a rapidly evolving world, businesses are leveraging technologies like AI and blockchain to drive sustainable business solutions. As the business scenario becomes complex, the technology integration is visible across the value chain. For instance, Unilever’s use of blockchain to ensure transparency in its supply chain has enhanced sustainability efforts, while Tesla’s integration of advanced technologies in renewable energy solutions has redefined the future of sustainable transportation. It is crucial for the firms to embrace the technologies such as Augmented reality (AR), Virtual Reality (VR) and Internet of Things (IoT) to adapt and stay ahead. However, the rapidly changing environment has posed pressing challenges for sustainable business solutions. The focus of this conference will be fostering the conversations on such transformative advancements and how business should embrace them into their business and management practices for a better future. It will spotlight current research, provide opportunities to engage with thought leaders, and delve into the challenges firms face across industries. Additionally, the conference aims to advance theory and research methodologies, fostering the development of innovative solutions for marketers’ most pressing challenges.

We invite papers or abstracts that foster conversations on transformative advancement in technology and how business should embrace them into practices for a sustainable future

Authors are encouraged to submit manuscripts that address critical research problems tackling sustainability challenges and issues faced by the business in both emerging and developed economies. Submissions should focus on how these challenges influence marketing academia, practitioners, and broader societal outcomes. The conference seeks research inquiries centered on practical and theoretical issues that drive meaningful impact in marketing, bridging the gap between academic rigor and real-world application.

Keynote Speaker

Anil Bilgihan, Ph.D. is a Professor at Florida Atlantic University, College of Business. His research interests include user experience, digital marketing, and online social interactions. His work has appeared in the Tourism Management, Information & Management, Computers in Human Behavior, International Journal of Information Management, Electronic Research Commerce and Applications, and IJCHM, among others. He is the recipient of several awards, including the Cisco Extensive Research Award, the Warren Lloyd Holtzman Excellence in Research Award, the Emerald Citations of Excellence Award. He is the Associate Editor of Psychology & Marketing.

Prof. Anil Bilgihan

Prof. Anil Bilgihan
Mangurian Professor
College of Business
Florida Atlantic University Florida, USA

Key Highlights

Best Paper Award

Online conference

Opportunity to publish

Website : https://sibmnagpur.edu.in/

Tracks

Human Resource

Talent Acquisition & Recruitment
Employee Engagement & Retention
Learning & Development
Diversity, Equity & Inclusion
Performance Management
HR Technology & Digital
Transformation

Operations

Supply Chain & Logistics
Lean & Six Sigma
Digital Transformation in Operations
Sustainability & Green Operations
Customer Experience & Service
Operation
Agile & Project Management
Inventory & Demand Management

Technology

Artificial Intelligence & Machine Learning
Cyber Security & Data Privacy
Crypto Currency & Block Chain
IOT & Smart Devices
Digital Transformation & Innovation
Ethics, Governance & Technology Regulation
Metaverse

Human Resource

Talent Acquisition & Recruitment
Employee Engagement & Retention
Learning & Development
Diversity, Equity & Inclusion
Performance Management
HR Technology & Digital
Transformation

Operations

Supply Chain & Logistics
Lean & Six Sigma
Digital Transformation in Operations
Sustainability & Green Operations
Customer Experience & Service
Operation
Agile & Project Management
Inventory & Demand Management

Technology

Artificial Intelligence & Machine Learning
Cyber Security & Data Privacy
Crypto Currency & Block Chain
IOT & Smart Devices
Digital Transformation & Innovation
Ethics, Governance & Technology Regulation
Metaverse

Important Dates and Details

01 February 2025

Last Date for Abstract
Submission

07 February 2025
Notification of
Acceptance

15 February 2025

Early Bird
Registration

28 February 2025

Full Paper
Submission

Submission link: https://docs.google.com/forms/d/e/1FAIpQLSc1oauW1K81pcqljSw2FSpRQpn8UEORjIlohkMMI87Cw0C47g/viewform

*Registration Fee: INR 3000/-

Contact us for queries
symbicon2025@sibmnagpur.edu.in

*Bank Details
Beneficiary Bank Name: Bank Of India
Branch Name: Kalamna Branch,Nagpur
IFSC Code:BKID0008754
Beneficiary Account No: 875410210000010
Beneficiary Name: Symbiosis Institute of Business Management,Nagpur

Submission Guidelines

Paper Format

Page Limits: Papers usually have a page limit (e.g., 8-10 pages)
including figures, tables & references. Exceeding the limit may lead to
rejection.
Font and Margin Specifications: Specific font type, size, line spacing, &
margin requirements are typically outlined (e.g., 12pt font, 1-inch
margins).
Title & Abstract: A clear title, followed by an abstract summarizing the
main contributions of the paper. The abstract length is often restricted
to 100-200 words.
Keywords: A set of keywords related to the paper’s content, typically
between 3-5.

Content Structure

Introduction: A brief overview of the problem, motivation, related work,
and the contributions of the paper
Literature Review: Overview of previous literature, existing research gap
and theoretical background of the study.
Data /Methodology/Approach: Explanation of the methods, experiments,
or techniques used in the study.
Results and Discussion: Presentation of the findings, including figures,
tables, or graphs, and a discussion of their significance.
Conclusion: A brief summary of the work and its implications.
References: Properly formatted citations and a reference list particularly
in APA style.

Submission Process

Paper Submission Portal: Authors must submit their papers via the
conference’s designated submission platform.
Registration Requirement:The presenting authors* must register
for the conference before submitting the paper.
Blind Review: The submitted papers will go through double-blind
review process.

Review Process

Peer Review: The submitted papers will be reviewed by experts in
the field who will assess the novelty, significance, clarity,
methodology, and impact of the paper.
Revisions: Authors might be asked to revise their papers after
receiving feedback from reviewers. These revisions are often due
within a set period.
Acceptance/Rejection: Authors will be notified about the
acceptance or rejection of their paper after the review process.

Ethical Guidelines

Plagiarism Check: Papers will be checked for plagiarism or
similarity using specialized tools such as turnitin or ithenticate.
Similarity must be less than or equal to 10%. The single source
similarity should not be higher than 1%.
Conflicts of Interest: Authors must disclose any potential conflicts
of interest related to their paper.
Copyright Transfer: Some conferences require authors to transfer
the copyright of the paper to the conference or a publishing body.

Presentation Requirements

PowerPoint Presentation: Authors of accepted papers are
required to present their work at the conference. The
conference may require the authors to submit slides in advance

Convener

Dr. Sonal Purohit

Associate Professor (Deemed University)
SIBM, Nagpur

Chairperson

Dr. Shailesh Rastogi

Director
SIBM, Nagpur

Convener

Dr. Jagjeevan Kanoujiya

Assistant Professor
SIBM, Nagpur

SYMBICON - 2025

4th Annual Conference

Embracing the Technological Change for Sustainable Business & Management Practices

March 7, 2025 | online

CALL FOR PAPERS

*Publicationsupport@scopus

Key Highlights

Tracks

EVENT SUMMARY